Primark

Inspiration & Challenge

Billion Dollar Boy needed to showcase Primark’s Zing across its expanding US market.

Execution & Creativity

Building on our successful partnership with the brand across Europe, we expanded our footprint to support Primark in the US. We developed monthly content themes around Primark products. We also highlighted Primark’s core values of positivity and inclusivity in collaboration with a select group of influencers. Primark’s signature content is distinguished by its energy and pop of colour. In IRL, regular briefing events with the influencers and brand managers established real relationships and connections with the brand that is taking Europe and the US by storm.