Zalando Influencer Program

Inspiration & Challenge

After successfully running two seasonal campaigns for Zalando in 2017 and 2018, Billion Dollar Boy were onboarded again in August 2018 to re-introduce the brand in to the UK. In a saturated UK marketplace and new Irish marketplace, Zalando tasked us with three objectives: increase brand awareness; create high-quality, localized content; and drive conversion.

Execution & Creativity

In order to raise brand awareness and amplify the visits to site / intent to purchase, we developed and executed a two-fold Content & Publishing Strategy of Influencer Marketing and Paid Social, led by quality localised content. Through a combination of product focus imagery and localised fashion creators, the audience was introduced to the wide selection on the site, one that offers a range of products from high street to high end.