Intelligence Report: How Generative AI is Influencing the Creator Economy

Generative AI is transforming the creator economy, supercharging creativity and driving exceptional ROI.

To investigate how generative AI is influencing the creator economy, Billion Dollar Boy’s intelligence report is powered by practical insights from real-world generative AI creator campaigns, expert industry analysis, and independent research of 6,000 consumers, creators and marketers.

Key Topics

How generative AI is positively disrupting the creator economy
Brand opportunities and proven strategies for integrating generative AI into creator marketing
Consumer, marketer and creator perceptions and adoption
The potential challenges to responsible AI implementation

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Key Findings

70%

Of marketers plan to increase spend on generative AI creator content over the next 12 months

81%

Of creators report better engagement on their generative AI content than their traditional creator content

74%

Of creators believe generative AI will improve the quality and diversity of creative assets they can produce