Billion Dollar Boy and FiveTwoNine are introducing The Creator Fund, a grant designed to help emerging creators attend major advertising and creative events.
Creators lead culture. Yet they’re often missing from the spaces where the industry decides what’s next.
Our aim? To break down financial barriers by awarding tickets to the next generation of creators set to lead the future of the advertising industry, starting with an official partnership with the prestigious Cannes Lions.
Find out more on FiveTwoNine’s Creator Fund page.
Why? To help shift to a more equitable and peer-driven dynamic. Because creators aren’t just amplifiers, they’re the future of advertising. We’re putting creators at the center of the conversation because we know this leads to business impact.
Our first Creator Fund in official partnership with Cannes Lions
For our inaugural initiative, we have announced an official partnership with Cannes Lions to provide 20 LIONS Creator passes through our Creator Fund.
Why Cannes Lions? Cannes Lions is where the creator economy takes shape. Future collaborations, brand deals, and game-changing ideas are born here and creators should be at the center of it. But right now, access isn’t equal.
We are changing that. Our Creator Fund is an ongoing initiative making sure more creators get access to the festival to accelerate their careers and ignite creative growth.
An open door to Cannes Lions
Our Creator Fund is covering the cost of Creator Lions Passes, giving emerging creator talent access to:
• World-class talks and learning experiences
• Exclusive creator content and roundtable discussions
• Exclusive networking opportunities
Who we are looking for
We’re calling UK and US-based creators who are shaping the future of content and creativity to apply. Our ideal candidate looks like:
- Creative Trailblazers: You push boundaries with unique, standout content.
- Engaged & Influential: You have 20K+ followers, consistent and regular posting or a combination of the two.
- On the Rise: Your content, audience, or creative approach is constantly evolving.
- Breaking Barriers: You’ve never been to Cannes Lions and wouldn’t have the chance otherwise.
- Visionary: Your work and values embody the creative spirit we champion at FiveTwoNine & BDB.
- Diverse Voices: We welcome a mix of perspectives, backgrounds and creative styles.
The deadline to submit applications is April 15, 2025. Full terms and conditions apply.
Meet the jury
To help select the next wave of talent shaping the future of our creative industry, we have assembled an independent jury of creator economy leaders to ensure a fair and inclusive selection process.
All creator applications will be reviewed by some of the most respected voices from eMarketer, Forbes, YouTube and more. View the jury.
The Creator Era @ Cannes Lions
We’re not just supporting creator attendance at Cannes Lions, we are hosting an exclusive Creator Era event on Wednesday 18 June, from 1pm-3.30pm.
We’ll be bringing together leading creators and key industry players to explore the future of entertainment, brand building and advertising within the creator economy. Sip crisp rosé, snack on canapés, and soak it all in while we bridge the gap between creators and the advertising industry.
Space are limited so register your spot here.
Calling brands
Want to back the next wave of creative talent in a meaningful way? Partner with us to expand the Creator Fund and support bringing creators to the festival.