Billion Dollar Boy CEO Edward East caught up with Scott Guthrie to discuss all things influencer marketing and social media on The Influencer Marketing Lab podcast.
In the episode, Ed discusses why now is a pivotal time for the influencer marketing industry; how our industry can counter the gallons of digital ink devoted to negative editorial coverage about influencer marketing; why influencer marketing should be the center of the marketing universe; and the need for the industry to professionalize through a professional body.
Listen to the podcast here to find out more.
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