We are the leading creative and strategic global influencer marketing agency

In 2012, as the founder of Exclusive Media Group’s digital marketing division, Ed East saw the huge potential of influencer marketing early in the game, engaging the influencer community to promote feature films. Two years later, Ed returned to his native London to launch Billion Dollar Boy as one of the first influencer marketing agencies in the UK.

Thomas brings vast experience in politics (he worked in the office of Tony Blair), film and television (creative development at NBCUniversal) and advertising (Exclusive Media Group) to BDB, where he oversees strategy, planning and global partnerships. After recognizing the untapped potential of the nascent influencer world, Thomas joined forces with Ed East to launch Billion Dollar Boy in 2014. 


After 9+ years in the beauty and wellness PR space, Andrea saw the influencer light. She packed her bags for BDB where she now leads client relations for beauty and lifestyle brands. On the weekends, when she is not gallivanting around Newport, RI with her fiance and their dog Cooper, she’s test driving the latest skincare and fitness trends. Don’t get her started on how the BDB creative brief is the best in the business.

After completing a Masters in mathematics and statistics from Oxford University in 2013, Irving moved on to transform several tech start-up businesses, co-founding two of his own. Since Billion Dollar Boy in 2017, Irving oversees all tech and data developments of BDB’s proprietary tools. 

Sarah (known mostly as Rams) has worked mainly agency side at Ogilvy, VCCP, McCann and some other delightful smaller agencies across multi disciplines. Before BDB, she worked for a creative non-profit called Girl Effect where she trained adolescent girls to become digital researchers (TEGAs) in Nigeria, Rwanda and Tanzania.

After an early stint as a CPA, James decamped for the business world of television broadcasting, experience that helps him maintain a long view of BDB’s business development. (James is the guy on the team who will delve into the forensics of a campaign to ensure optimal results.) Joining BDB just as it hit its steep growth curve has been his biggest thrill—so far.

Alex started using social media to promote student events, and the company evolved into The Audience, one of the UK’s first social media agencies. He then moved to VICE, Ogilvy Social Lab, and finally, BDB. Alex loves a side-hustle; he runs a charity, a clothing line and makes furniture.

Ed is an energetic and ambitious person who has developed a mature and responsible approach to his work. He is a motivated and creative HR professional, with a CIPD qualification and varied experience in diversity and inclusion. Ed has built a reputation as a highly effective communicator and influencer with people at all business levels. He has over 10 years of experience working across some of the biggest group names in the UK, including, Havas, WPP, McCann and M&C Saatchi.

Holly spent the first 9 years of her career working in fashion media starting at Condé Nast for WWD, followed by Hearst magazines where she was the Fashion Advertising Director at ELLE. She joined Billion Dollar Boy in September 2019 and oversees Business Development for North America.

Piet is dedicated to growing the creator marketing industry alongside the amazing Billion Dollar Boy team and its exciting global partners. He has transformed the agency and has secured clients such as King, Heineken, J&J and SC Johnson thanks to his long-term, integrated approach to creator marketing as well as his commitment and enthusiasm for delivering the best work for clients. 

After graduating from university with a film degree, Lisa spent a year freelancing as an editor before joining Billion Dollar Boy in 2014. She has fulfilled a variety of roles over the years before spearheading the Paid Media department.

Sophie is an influencer marketing professional that puts special emphasis on the *human* side of the agency x creator relationship, with the motive to work with the most creative, purposeful and inspiring content creators out there. She has been a part of the influencer world since 2014, doing everything from gifting to talent management, production, events, and full end-to end campaign execution and now works with content creators from all over the world and in close to every vertical.

Robyn blends total professionalism with a deep knowledge of the creator industry. Her laser focus on delivering brave campaigns, on budget, to challenging clients, is second-to-none. She remains absolutely focussed on delivering to her clients, and always finds time to look out for others on the team. 

Sami is a digital communications and marketing professional with over 15 years experience managing and delivering high profile influencer, digital publicity and social media campaigns. Sami loves staying ahead of the trends and her chameleon like ability to read a room, pitch the perfect tone and stand side by side as one of the team when the pressure is on and unrelenting is why she steers our campaigns time and time again.

Chris is an experienced brand strategist with a demonstrated history of working in the marketing and advertising industry. He’s a superstar when it comes to market research, client relations, advertising, and brand management. He joined the US agency team to lead a dedicated strategy department. 

José López-Sánchez has been an advisor to BDB since the company’s inception. A creative director by day, he has helped brands such as adidas, Slim Jim, Mtn Dew, Sony Electronics, Ikea, and Bethesda Softworks make a deeper connection with cross-cultural audiences, with a focus on engaging Millennials and Gen Z. 

A native of the Dominican Republic, he is a graduate of Emory University School of Law and the University of Virginia.