Clarks Originals

Inspiration & Challenge

Clarks Originals had struggled to differentiate itself in an increasingly saturated market. To appeal to a younger demographic, the brand introduced influencer collaborations. BDB was tasked with inserting the brand back into culture, establishing presence across key social media platforms.

Execution & Creativity

We needed to appeal and contribute to subcultures while remaining true to the Clarks OG brand. Taking a multi-tiered, platform-native approach, our always-on influencer squad created engaging and inspirational content to achieve brand fame and social growth. High quality content was reposted on brand channels and repurposed for paid media.