GetYourGuide – Leslie Jordan

Inspiration & Challenge

GetYourGuide wanted to grow brand awareness and to get people talking about it as the home of unforgettable travel experiences by creatively leveraging a celebrity’s social buzz.

A big, bold, no-holds-barred NYC bus takeover paired with Leslie Jordan’s big personality transformed the conventional into an unforgettable experience to reveal the iconic city through his unique, unfiltered humour – just like GetYourGuide’s dedication to the real, the fun, and the genuine. 

Execution & Creativity

We engaged award-winning actor and comedian Leslie Allen Jordan to stage a one-of-a-kind tour bus takeover in New York City, taking fans and tourists on Leslie’s very own tour of the city.

We amplified organic content with paid media—cost-effectively reaching a larger and targeted audience.