Spreading Joy with Bose

Inspiration & Challenge

To support Bose with their Holiday 2019 selling period, Billion Dollar Boy was tasked with producing unique on-brand, social-first content around celebrating seasonal joy while integrating the product. 

Execution & Creativity

Billion Dollar Boy engaged a group of dynamic, diverse and energetic content creators—from photographers to art directors to create static and video assets. BDB invited these creators to produce and showcase their interpretation of celebrating joy during the holidays. It was the brand’s first foray into dynamic and video content on their feed. The result? A rich library of vibrant pieces of content that resonated with Bose’s existing and new audiences on their Instagram channel, making the brand stand out during the crowded holiday season.